Role of Behavioral Finance in Financial Market: An Exploration of Personalities of Retail Investors
نویسنده
چکیده
In the epoch of 21st century financial decision making has changed its parameters in all aspects. Earlier, they were only based on financial indicators and people invest blindly by making them as a basis of their investment. But, now days in addition to financial indicators, non-financial indicators also play an imperative role in financial decision making. This paper provides an overview of theories that seek to explain how one of the non-financial indicator i.e. personality of investor affects its financial decision making choice. This includes personality characteristics of individuals as well as the social environments in which decisions are made.
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